Digital Marketing

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Digital Marketing is simply promoting online products and services.  Digital marketing is just like digital media content like smart phones, desktop and other online services.  

This is very easy to give promotion to the online products using 

  • Websites
  • Andorid or IOS apps
  • Smart Phones
  • Soocial media like (Youtube, Instagram, Twitter, Facebook





Types of Digital Marketing 

  • Affiliate Marketing
  • Content Marketing
  • Email Marketing
  • Mobile Marketing
  • Pay Per Click
  • Search Engine Optimization
  • Social Media Marketing

Here we can discuss about the above topic briefly

Affiliate Marketing

Affiliate marketing is a concept of sharing the revenues, getting commissions for referred business.  The simple example for getting commission is  consider you are buying the product in branded website like AMAZON, Flipkart, Myntra.   The product you purchased is good and very useful.  The you can promote the product in online with your promotion code.  You will get commission when other person buys the product.

Affiliate Market just use the concept of 

  • Revenue Sharing
  • Pay per sale

Content Marketing

Content Marketing is a concept of create, publish, and distribute content for the targeted audience. The main goal for the Content Marketing is 

Attract attention

Generate Leads

Increase online sale

Increase credibility

Create a group or community of Online Users

This includes News, Videos, Email NewsLetter, Ebooks, Podcast, Aritcle, Blogs, Social Media Posts

Email Marketing

Email marketing is the concept of reaching or getting more customers by using Emails.  They can collect the name and email from the marketing channels. They can promote their products by sending promotional mails.

Getting more customers by using only on Emails (Promotional mails)

Mobile Marketing

Mobile marketing is the concept of getting more customer by using smartphones or tablets.  Using smartphone the can promote the products and get paid when the user buys.  There are many apps available like WhatsApp, Text messages.

Pay Per Click

Pay Per Click is the concept of advertising through internet.  The advertiser publish their advertisement on their website and get paid when they click the advertisement.  This is linked the branded search engines like Google Ads

Pay Per Click applies to the social media network such as Facebook, Instagram, Reddit, Pinterest, TikTok and Twitter.

Search Engine Optimization

SEO is the concept of get business higher in Google search results.  SEO is playing a vital role in internet. This will give more importance when the users searching the keywork in search engine.  Consider you are searching the product in google, you give more importance to the website comes in the top of the result.  To advertise the website to get more attention when the user search in search engine. 

Social Media Marketing

Social Media Marketing is using social media platform and website to promote a product to service.  The top most used social media like Facebook, LinkedIn, Instagram, and Twitter to engagement of campaigns.

Companies get more stakeholders through social media to get customers, employees, journalist, bloggers and other general public.

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